IndyCar’s first appearance as a prime time Sunday night sports property for FOX has led the series to seek more opportunities to showcase its cars, drivers, and racing in the unique end-of-weekend broadcast window.

A thrilling season to date, boosted by Helio Castroneves winning his fairytale fourth Indianapolis 500, has done wonders for the NTT IndyCar Series and its long-term television partners at NBC Sports.As the series looks to rediscover the days of old with big ratings at every round, the steady upward growth...

IMSA received an early Christmas gift from the analytics department at NBC Sports, which reports the WeatherTech SportsCar Championship produced a 21-percent year-to-year increase in viewership.After taking over the broadcast rights for IMSA from FOX and FOX Sports in 2019, NBC Sports says IMSA races on NBC and NBCSN rose...

Racing's phased return to action went up another gear this weekend with Superbike and Supercross motorcycle racing joining NASCAR on track.NASCAR's Cup Series ventured to Bristol for the first time this season on Sunday, and averaged a 1.74 household rating and 2.9 million viewers on FS1. That's virtually unchanged from...

After its strong blastoff last week, NASCAR’s second weekend on TV since its return from the pandemic-induced shutdown – on what is traditionally auto racing’s biggest TV day of the year – took a step backward in audience last Sunday.NASCAR’s Coca-Cola 600 from Charlotte scored a 2.37 rating and averaged...

NASCAR dodged another rain cloud last weekend at Fontana's Auto Club Speedway, although its TV numbers were still slightly off from last year for its third race of the year.Sunday's NASCAR Cup Series race, which was threatened by showers but ultimately ran as scheduled, averaged a 2.90 household rating and...

After a promising start to its season of NASCAR coverage, Fox Sports ended up with a year-on-year downturn for the Daytona 500 after Sunday's race was postponed to Monday by rain, but the numbers still yielded some positives.Sunday afternoon's telecast, which lasted just 20 laps, peaked with 11.2 million viewers...

The curtain came down on another season of NASCAR last Sunday with another year-on-year drop.The NBC telecast of the Monster Energy NASCAR Cup Series finale at Homestead averaged a 2.24 rating and 3.7 million household viewers. That's down about 12% from a 2.52/4.2m for this race last year, also over-the-air...

It was a down-and-up weekend for NASCAR's playoffs season at Dover.The Monster Energy NASCAR Cup Series race on Sunday averaged a 1.13 household rating and 1.8 million viewers on NBCSN. That's down from a 1.20/2.0m for this race last year, also on NBCSN.Interestingly, though, the NASCAR Xfinity Series race from...

NBC Sports enjoyed positive ratings news for both its IndyCar and NASCAR race coverage last weekend despite some weather-related challenges for the former.The NASCAR Monster Energy Cup Series race at Bristol on Saturday night averaged a 1.50 household rating and 2.503 million viewers on NBCSN, with a Total Audience Delivery...